Shopify vs Wix 2025: Full Comparison

Updated: November 4, 2025 | 2,800 words

If you’re building an online store in 2025, choosing between Shopify and Wix can feel overwhelming. Both are powerhouse platforms, but they cater to different needs: Shopify is a dedicated eCommerce beast designed for scaling sales, while Wix shines as a versatile website builder with solid eCommerce add-ons. Based on hands-on testing and the latest 2025 updates—like Shopify’s enhanced AI analytics and Wix’s expanded dropshipping integrations—I’ll break it down across pricing, features, ease of use, and more.

By the end, you’ll know which one fits your business. Spoiler: For serious eCommerce (think dropshipping or multichannel sales), Shopify edges out as the winner. Ready to launch? Start Your Shopify Store (14 Days Free).

Quick Comparison Table

Feature	Shopify (Basic Plan)	Wix (Core Plan)	Winner
Starting Price	$29/month (yearly)	$29/month (yearly)	Tie
Transaction Fees	2% on 3rd-party gateways	0% (with Wix Payments)	Wix
Product Limits	Unlimited	50,000	Shopify
Apps/Integrations	8,000+	800+	Shopify
Templates	13 free + 200+ premium ($100–$500)	900+ free (132 eCommerce)	Wix
Dropshipping Support	Excellent (Oberlo, DSers, 700+ apps)	Good (Modalyst, Spocket)	Shopify
SEO Tools	Advanced (auto-optimized URLs)	Strong built-in guidance	Shopify
Scalability	High (enterprise-ready)	Medium (best for small stores)	Shopify
Best For	Growing eCommerce businesses	Beginners & hybrid sites	-

Data sourced from official sites and 2025 reviews. Prices are USD for annual billing.

Pricing: Which Is More Affordable in 2025?

Pricing is where Wix often tempts budget-conscious creators, but Shopify’s value shines for eCommerce-heavy users. Both offer promotional deals—like Shopify’s $1/month for the first three months—but let’s dive into the details.

Shopify Pricing (2025)

Shopify’s plans are eCommerce-focused, with no free tier beyond a 3-day trial (upgradable to 14 days). All include unlimited bandwidth and 24/7 support.

Plan	Monthly Cost (Yearly)	Key Features	Best For
Starter	$5	Social selling, basic checkout	Side hustles
Basic	$29	Unlimited products, 2% transaction fees, 77% shipping discount	New stores
Grow	$79	5 staff accounts, 1% fees, advanced reports	Small teams
Advanced	$299	15 staff accounts, 0.6% fees, custom reports	Scaling businesses
Plus	$2,300	Unlimited staff, B2B tools, 200 POS locations	Enterprises

Pros: No product limits; scales without surprise fees if using Shopify Payments (0% extra).

Cons: Higher tiers get pricey; add-ons (apps) can cost $10–$100/month.

Wix Pricing (2025)

Wix starts with a free plan for testing (no eCommerce), then jumps to premium tiers. eCommerce plans begin at $29/month with a 14-day money-back guarantee.

Plan	Monthly Cost (Yearly)	Key Features	Best For
Core	$29	50k products, accept payments, basic inventory	Small stores
Business	$36	Advanced shipping, taxes, dropshipping up to 250 products	Growing shops
Business Elite	$159	Unlimited products, priority support, advanced analytics	Large operations

Pros: Cheaper entry; 0% transaction fees with Wix Payments (available in 15+ countries). No bandwidth limits.

Cons: Product caps (50k max); higher plans needed for advanced features like multi-currency.

Verdict: Wix wins for startups under $500/month revenue (more affordable basics). Shopify takes it for scaling stores—its unlimited products and multichannel tools justify the cost long-term. If you’re dropshipping, Shopify’s fee structure avoids Wix’s hidden limits.

Ease of Use: Drag-and-Drop vs. Structured Setup

Wix’s drag-and-drop editor is legendary for beginners—think “build like you’re designing a PowerPoint.” Shopify’s interface is more structured, like a pro dashboard, which can feel steeper at first but streamlines eCommerce tasks.

Wix: AI-powered ADI (Artificial Design Intelligence) auto-builds sites in minutes. Mobile editing is intuitive, but complex stores require manual tweaks. Great for non-techies adding blogs or portfolios alongside sales.

Shopify: Theme-based editor with sections for products, carts, and checkouts. 2025 updates include AI product description generators, but you’ll spend 1–2 hours on initial setup. Mobile app excels for on-the-go management.

Testing Insight: In 2025 hands-on tests, Wix took 30 minutes to launch a basic store; Shopify needed 90 minutes but offered better mobile optimization out-of-the-box. Wix for quick vibes; Shopify for efficient ops.

Winner: Wix for absolute beginners; Shopify for eCommerce pros.

Design and Templates: Flexibility vs. Conversion Focus

Templates set the tone for your store’s look. Wix prioritizes creativity; Shopify emphasizes sales conversion.

Wix: 900+ free, fully customizable templates (132 eCommerce-specific). Drag elements anywhere—no code needed. 2025’s mobile optimizer auto-adjusts layouts, but advanced customizations can break responsiveness.

Shopify: 13 free themes + 200+ premium ($100–$500 one-time). All are mobile-responsive and conversion-tuned (e.g., sticky carts). Liquid code for tweaks, but less “freeform” than Wix.

Pro Tip: For dropshipping, Shopify’s themes load faster (under 2s), boosting SEO and sales. Wix’s flexibility suits hybrid sites (store + blog).

Winner: Wix for design freedom; Shopify for polished eCommerce aesthetics.

eCommerce Features: Core Selling Tools

This is where Shopify dominates—it’s built for sales, while Wix bolts them on.

Feature	Shopify	Wix	Winner
Payments	100+ gateways, Shopify Payments (0% fees)	Wix Payments, Stripe, PayPal (0% fees)	Shopify
Inventory Mgmt	Unlimited locations, auto-sync	Basic tracking, up to 50k items	Shopify
Shipping	Real-time rates, 88% discounts	Basic labels, no advanced discounts	Shopify
Taxes	Auto-calc (US/global)	Basic (needs Business plan)	Shopify
Analytics	In-depth (AI insights in 2025)	Solid but less granular	Shopify
Multichannel	Instagram, TikTok, Amazon integration	Limited (social + basic marketplaces)	Shopify

2025 Updates: Shopify’s AI cart recovery boosts conversions by 15%; Wix added better abandoned cart emails but lags in B2B/wholesale.

Winner: Shopify—hands down for robust selling.

Dropshipping Support: Automation and Suppliers

Dropshipping thrives on seamless integrations. Shopify is the gold standard here.

Shopify: 700+ apps (Oberlo, DSers, Spocket) for AliExpress/EU suppliers. Unlimited products, auto-fulfillment, and 2025’s AI product finder. Perfect for scaling to $10k+/month.

Wix: Supports Modalyst, Spocket (up to 250–50k products via apps). Easier setup but fewer carriers and no unlimited scaling. Good for small niches.

Pros/Cons:

Shopify Pros: Endless suppliers, low fees on high volume.
Shopify Cons: App costs add up ($5–$50/month).

Wix Pros: Built-in (no extra apps for basics).
Wix Cons: Product limits cramp growth.

Testing Note: A 2025 dropshipping test showed Shopify fulfilling 50 orders/day effortlessly; Wix hit walls at 200 products.

Winner: Shopify for serious dropshippers.

For a complete guide on starting your dropshipping journey, check out our article on how to start an online store with no money. Once you’re ready to scale, learn how to scale Shopify dropshipping to $10k/month.

External Resources:

• Shopify Official Pricing - Latest pricing and features
• Wix eCommerce Plans - Compare Wix plans
• Shopify App Store - Browse 8,000+ apps

SEO and Marketing: Driving Traffic in 2025

Both platforms are SEO-friendly, but Shopify’s eCommerce tweaks give it an edge.

Wix: Built-in SEO Wiz guides meta tags, sitemaps, and alt text. Strong for content sites; 2025 AMP support speeds mobile indexing.

Shopify: Auto-optimized URLs, multilingual SEO, and app integrations (e.g., Klaviyo for emails). Better for international stores with multi-currency.

Marketing Tools:

Shopify: Native email/SMS, 8,000+ apps for ads.
Wix: Ascend suite for emails, but fewer automations.

Winner: Shopify for sales-driven SEO; Wix for content marketing.

Need help with email marketing after choosing your platform? Check out our guide on email marketing for beginners to set up Klaviyo or Omnisend.

Customer Support and Scalability

Support:

Wix: 24/7 chat/email (no phone).
Shopify: 24/7 chat/phone (priority on higher plans). Both have academies and communities.

Scalability:

Shopify handles enterprises (e.g., Gymshark); Wix suits small–medium (up to 50k products).

Winner: Shopify for growth; Wix for quick help.

Pros and Cons

Shopify

Pros:

• Unlimited products/scalability
• Top-tier eCommerce tools
• Vast app ecosystem

Cons:

• Steeper learning curve
• Higher costs for add-ons

Wix

Pros:

• Beginner-friendly design
• Affordable entry
• All-in-one (blogs + store)

Cons:

• Product/inventory limits
• Less robust for large sales

Final Verdict: Shopify Wins for Online Stores in 2025

For pure eCommerce—especially dropshipping, multichannel, or scaling—Shopify is the clear winner. Its unlimited features, integrations, and 2025 AI upgrades make it future-proof for businesses aiming at $10k+ monthly revenue. Wix is fantastic for beginners blending content and sales (e.g., portfolios with a shop), but it plateaus quickly.

If you’re starting a store today, go Shopify. Launch Your Free Shopify Trial Now—get 14 days free + $1/month for three months.

FAQ

Is Wix or Shopify better for dropshipping in 2025?

Shopify—more apps, unlimited products, and better automation.

Can I switch from Wix to Shopify easily?

Yes, via CSV exports, but redesign themes manually.

Does Wix have transaction fees?

No, if using Wix Payments; otherwise, standard processor fees.

Is Shopify worth the higher price?

Absolutely for eCommerce; Wix saves money for casual sellers.

Which platform is better for SEO?

Shopify has more advanced SEO features for eCommerce, including auto-optimized URLs and better app integrations.

Can I sell on social media with both platforms?

Yes, but Shopify offers better multichannel integration with Instagram, TikTok, and Amazon.

Got questions? Drop a comment below. Let’s build your empire!