John Doe
Digital Marketing Specialist | 10+ years experience
Published
- 3 min read
What Is Shopify's Shop Channel? (And How Do You Use It in 2025?)
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🎯 Key Takeaways
- Shop Channel is a FREE Shopify sales channel with 100M+ monthly active users
- Shop Pay checkout increases conversions by 50% vs guest checkout
- Push notifications drive 3x higher repeat purchase rates
- Setup takes only 5 minutes from Shopify admin
- No marketplace fees - completely free to use
Reading time: 8 min | Last updated: November 13, 2025
Ever wondered how to get your Shopify store in front of millions of ready-to-buy customers—without spending a cent on ads?
The Shop Channel is your answer.
We built this hands-on 2025 guide to show you exactly what the Shop Channel is, how it works, and how to use it to automatically re-engage shoppers and boost conversions.
Quick Answer: What Is the Shop Channel on Shopify?
Shop Channel is a free sales channel that lets merchants manage their store’s presence inside the Shop app.
The Shop app helps buyers discover brands, get personalized product recommendations, track orders in real time, and check out instantly with Shop Pay.
Merchants use the Shop Channel to sync products, curate collections, and send push notifications—all from the Shopify admin.
Why Every Shopify Store Should Enable Shop Channel (2025 Data)
| Metric | Shop Channel Advantage |
|---|---|
| Reach | 100M+ monthly active users in the Shop app |
| Conversion | Shop Pay checkout = +50% vs guest checkout |
| Cost | $0 – no marketplace fees |
| Re-engagement | Push notifications → 3× higher repeat purchase rate |
Step-by-Step: How to Set Up Shop Channel in 5 Minutes
- Open Shopify Admin → Sales channels → + Add sales channel
- Search “Shop” → Add channel
- Connect store → products auto-sync
- Customize profile – add logo, cover video, brand story
- Create collections – “Best Sellers”, “New Arrivals”, “Staff Picks”
- Enable Shop Pay (if not already)
Pro tip: Add a 30-second unboxing video as your cover – stores with video see 2.7× higher click-through.
Best-Practice Collections That Convert
| Collection | Goal | Example Products |
|---|---|---|
| Featured | Brand intro | Hero product + 3 best-sellers |
| On Sale | Urgency | Discounted items only |
| Staff Picks | Social proof | 3–5 curated items |
| New In | FOMO | Last 7 days arrivals |
Push Notifications: Your Free Re-engagement Engine
- Abandoned cart → “Your items are waiting – complete checkout in 1 tap”
- Back-in-stock → “Your size is back – 12 left!”
- Post-purchase upsell → “Customers who bought X also loved Y”
Result: 28% of repeat purchases come from push.
Shop Pay: The Conversion Turbo
- One-tap checkout
- Pre-filled shipping & payment
- 50% faster than guest checkout
- 70% of Shop Pay users complete purchase on first visit
Ready to Activate Shop Channel?
- Install Shop Channel (free)
- Sync products
- Create 3 collections
- Send your first push
FAQ - Real Answers
What is the Shop Channel on Shopify?
A free sales channel that syncs your products to the Shop app, enabling discovery, personalized recommendations, and one-tap checkout with Shop Pay.
Is Shop Channel free?
Yes – 100% free for every Shopify plan. No marketplace fees.
How do I enable Shop Channel?
Admin → Sales channels → + Add sales channel → Shop → Connect.
What is Shop Pay?
Shopify’s accelerated checkout that converts 50% better than guest checkout.
Do I need Shop Pay to use Shop Channel?
No – but enabling Shop Pay doubles conversion.
Can I run ads inside Shop app?
Not yet – but organic discovery is massive.
Is it available globally?
Yes – Shop app is live in 100+ countries.
Key Takeaways
- Shop Channel is 100% free with 100M+ monthly active users
- Shop Pay checkout converts 50% better than guest checkout
- Push notifications drive 3× higher repeat purchase rates
- Setup takes only 5 minutes from Shopify admin
- Best-practice collections increase click-through by 2.7×
- 28% of repeat purchases come from push notifications
- Available in 100+ countries globally
Shop Channel = free traffic + higher conversions. Enable it today.
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Last updated: November 13, 2025 Sources: Shopify App Store, internal client data 2025
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